Why Guiltless

What Makes Our Products Guiltless?

All Guiltless Goodies products are gluten, grain, dairy, soy, yeast and preservative-free! Also, low-carb & extremely delicious! All Guiltless products are made from our custom organic 7 seed blend of Chia, Flax, Hemp, Sunflower, Pumpkin, Poppy, and Sesame Seeds. We never use any yeast, grains, wheat, corn, gluten, refined sugar, preservatives or unnecessary fillers in any of our baked goods. When our recipes do call for sweetener, we only use as little organic coconut palm sugar as possible. We are completely NON-GMO. We use dairy-free, soy-free, real dark chocolate in our Skinny Donuts, Love Muffins and Best Cookies Ever. We also grind our own seed flour fresh so it protects all of the enzymes. We don't purchase it pre-ground, meaning it is freshly ground before each time we bake your Guiltless products. By grinding the seeds, the tough outer shell is broken apart, opening up to all of the minerals and nutrients inside the seed, and that is our Superfood Seed Flour that is used to make all of our products!  

What's So Wrong With Carbs?

Most of us grew up with the food pyramid telling us to eat 6-11 servings of "whole grains" per day. But what the food pyramid didn't tell you is that all carbohydrates are basically sugar, which means that if you follow a 2,000-calorie diet that is 60 percent carbohydrates, your body will end up having to contend metabolically with almost 2 cups of pure sugar a day. Even the supposed "whole grains" or "gluten-free" baked products are treated just like a candy bar or a soft drink by your body. In fact, obesity is a larger health crises today than hunger. 

Why Didn't Anyone Ever Tell Me?

The truth is that breads and grains are inexpensive to make in large quantities and with the addition of preservatives, they store extremely well for long periods of time. That means that large candy companies, chain restaurants and fast-food conglomerates can make lots of money off of you without having to spend much money in the process. Have you ever wondered why traditional breads, rice, pasta, tortillas and other carbs are the base of most meals? Well, it's because they are cheap fillers that bulk up the meal, but unfortunately, they bulk you up in the process, too.

What If There Were a Better Way?

Thankfully, there is! Our 7 seed blend! For years, Chef Lindsey Crouch, has been helping her clients find alternate ways to enjoy food without the negative health consequences associated with processed carbs. Chef Lindsey knows how to use whole foods from the earth like seeds, vegetables, natural spices and other whole foods and ingredients in the right combinations to make real food taste delicious. You simply don't need grains, processed carbs or extra starches in your life. There is a better way to live!

Guiltless Means Nutrition and Health Benefits That Help...

  • Skin, nails and hair grow strong and healthy.
  • Increase anti-microbial benefits, including anti-fungal and anti-viral properties.
  • Enhance immune response and absorption of vital nutrients.
  • Decrease the risk of colon cancer, Type 2 diabetes & hypertension.
  • Reduce symptoms of asthma, osteoarthritis & rheumatoid arthritis.
  • Decrease waist circumference & Decrease LDL (bad) cholesterol.
  • Provide structure, strength and elasticity in blood vessels, bones and joints.
  • Prevent migraine headaches, muscle cramps, tension, soreness and fatigue.
  • Restore normal sleep patterns & Decrease the severity and frequency of hot flashes in women who are experiencing unpleasant symptoms associated with menopause.
  • And let's not forget increased bowel regularity.


About the Co-Founders

Our health and wellness careers began with Daniel as a personal trainer and Lindsey as a healthy personal chef. We created corporate wellness programs, catered events and small weddings, hosted healthy cooking demos on TV Health and Talk Shows and personal cheffing for individuals and families. After a couple years of eliminating bread from our diets, we really missed being able to eat many of our favorite foods like tacos, Mexican food, sandwiches, wraps, pancakes, waffles, muffins, cookies and more! We were determined to find a way to enjoy these foods again without the grains! 

At that time, our go-to weekend cheat meal was gluten-free pizza - yet we felt terrible from the yeast and grains (not to mention, we always gained weight by the next morning!) We used to joke that life would be amazing if we could just make a healthy, gluten-free, grain-free, yeast-free AND low-carb pizza crust.

First, we looked around to see if there was a product already out there that void of those harmful ingredients and ALSO full of protein, fiber, omegas. There wasn’t one.

We brainstormed about how to do it. Eventually, we heard through an answered prayer to "use seeds" as the base of our pizza crust, so we headed to the test kitchen trying various seeds and different formulas until we landed at our ideal pizza crust, that not only had the nutritional value we had set as the standard of our products, but the delicious flavor profile, as well! That was late 2012.

After making countless Guiltless Pizzas for happy, return customers out of our own home/or rental kitchen, we could no longer keep up with demand! This lead us expanding the line to our full product offering we have now and also to find a certified gluten-free manufacturer that could scale production. We continue to grow each year and just recently in July 2016, we launched into our first major retailer, HEB in Austin!

When we set out, our goal was always to create the most nutrient-dense food possible. Not just replace grains with another starch, but with something that actually makes you healthier from the inside out, like our 7 nutrient-packed seeds! The 7 seeds we use in Guiltless Superfoods are powerhouse superfoods! We use non-gmo chia, golden flax, pumpkin, poppy, sesame, hemp and sunflower seeds. Here is why we chose each one to be part of our recipe… 

Chia seeds have more iron than spinach, more calcium than milk, more antioxidants than blueberries, more vitamin c than oranges, more omega-3's than salmon and more protein than kidney beans.

Sesame, sunflower and poppy seeds are all high in protein and healthy fats. 

Flax seeds are one of the world's greatest sources of soluble dietary fiber. They’re also rich in Alpha-Linolenic Acid (ALA) which is a powerful anti-inflammatory that has been shown to block tumor growth in animals and may reduce cancer risk in humans. 

Hemp seeds contain all 20 amino acids, including the 9 essential amino acids our bodies cannot produce on their own. 

Every single ingredient in Guiltless Superfoods is non-gmo and has incredible nutrient value. When you consume Guiltless Superfoods products, you are truly planting seeds of good health, life and longevity!

We are very thankful to be living our dreams doing what we believe we were born to do. We both battled food issues in our adolescence. Growing up we ate all the wrong foods and suffered the mental, physical and emotional consequences. Lindsey lost her mom to cancer at a young age, and we just knew there had to be a better way! We truly feel this is our calling to make a change and provide an alternative. Our 7 seed flour is paving a new road in health, wellness and saving lives through nutrient-rich food!  

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