About Us

What Makes Our Products Guiltless?

All Guiltless Goodies products are gluten, grain, dairy, soy, yeast and preservative-free! Also, low-carb, keto and paleo-friendly & extremely DELICIOUSAll Guiltless products are made from our custom organic 7 seed blend of Chia, Flax, Hemp, Sunflower, Pumpkin, Poppy, and Sesame Seeds. We never use any yeast, grains, wheat, corn, gluten, preservatives or unnecessary fillers in any of our baked goods. When our recipes do call for a sweetener, we only use as little organic coconut palm sugar as possible. We are completely NON-GMO. We use dairy-free, soy-free, real dark chocolate in our Skinny Donuts, Love Muffins and Best Cookies Ever. We also grind our own seed flour fresh so it protects all of the enzymes. We don't purchase it pre-ground, meaning it is freshly ground before each time we bake your Guiltless products. By grinding the seeds, the tough outer shell is broken apart, opening up to all of the minerals and nutrients inside the seed, and that is our Superfood Seed Flour that is used to make all of our products!  


Who are we?

We are a local, family owned and operated company in Austin, TX.  We created this company from one simple desire; to do something different and create healthy, good for you goodies that would make a difference in peoples’ lives. And that’s exactly what we did! 


Founders, Lindsey & Daniel Crouch with their three sons 


We have created a line of products that nourish the body, mind and soul using high quality, hand-picked, nutrient dense ingredients full of antioxidants, healthy fats, protein and fiber.   

The base of our healthy goodies is seven organic seeds ground fresh into our organic 7 seed flour.  We are the very first, seed based baked goods company.  Then we added in a few other super clean ingredients such as organic egg whites, organic coconut palm sugar, and organic virgin coconut oil, to create delicious donuts, muffins and cookies.  All of our items are filled with good for you ingredients.  And we never use gluten, grain, dairy, corn, soy or preservatives.  

What are the health benefits of eating Guiltless Goodies?

  • Skin, nails and hair grow strong and healthy.
  • Increase anti-microbial benefits, including anti-fungal and anti-viral properties.
  • Enhance immune response and absorption of vital nutrients.
  • Decrease the risk of colon cancer, Type 2 diabetes & hypertension.
  • Reduce symptoms of asthma, osteoarthritis & rheumatoid arthritis.
  • Decrease waist circumference & Decrease LDL (bad) cholesterol.
  • Provide structure, strength and elasticity in blood vessels, bones and joints.
  • Prevent migraine headaches, muscle cramps, tension, soreness and fatigue.
  • Restore normal sleep patterns & Decrease the severity and frequency of hot flashes in women who are experiencing unpleasant symptoms associated with menopause.
  • And let's not forget increased bowel regularity.


Chia seeds have more iron than spinach, more calcium than milk, more antioxidants than blueberries, more vitamin c than oranges, more omega-3's than salmon and more protein than kidney beans. 

Sesame, sunflower and poppy seeds are all high in protein and healthy fats. 

Flax seeds are one of the world's greatest sources of soluble dietary fiber. They’re also rich in Alpha-Linolenic Acid (ALA) which is a powerful anti-inflammatory that has been shown to block tumor growth in animals and may reduce cancer risk in humans. 

Hemp seeds contain all 20 amino acids, including the 9 essential amino acids our bodies cannot produce on their own. 

Every single ingredient in Guiltless Goodies are non-gmo and have incredible nutrient value. When you consume GG products, you are truly planting seeds of good health, life and longevity!

We are very thankful to be living our dreams doing what we believe we were born to do. We both battled food issues in our adolescence. Growing up we ate all the wrong foods and suffered the mental, physical and emotional consequences. Lindsey lost her mom to cancer at a young age, and we just knew there had to be a better way! We truly feel this is our calling to make a change and provide an alternative. Our 7 seed flour is paving a new road in health, wellness and saving lives through nutrient-rich food!  

Shop Guiltless Now!